Maciek Wroblewski

I study how markets actually behave. My work sits at the intersection of consumer psychology, brand economics, and experimental methodology — I design research to test marketing ideas rather than promote them. Before opinions, I want data. Before frameworks, I want mechanisms. That disposition has made me a useful person to call when received wisdom is producing diminishing returns.

I have led strategy and research engagements for brands across CPG, financial services, and B2B technology, drawing on tools from behavioral science, econometrics, and classical survey research. I am skeptical of marketing mythology — the kind that spreads because it feels true rather than because it has been demonstrated. My goal is always the same: replace comfortable guesswork with uncomfortable rigour.